HOMETOWN HEROES

HOMETOWN HEROES is a Swire Properties community-building initiative that connects people, so they can come together to enhance the places where they work, live and stay. Through collaborative creative experiences - which celebrate the arts, culture and beyond - members of the community can show their love for their neighbourhood.
I AM A DREAM MAKER
JUNE 2019 – DECEMBER 2019
HOMETOWN HEROES: I AM A DREAM MAKER is a youth empowerment project that offers students from Hong Kong universities a rare opportunity to take the lead in designing, planning and executing the White Christmas Street Fair 2019, Swire Properties' annual community celebration, and one of HK’s biggest and most popular seasonal events.

Participants will pitch ideas to organisers, with a maximum of two teams winning the HK$200,000 paid 6-month project internship at the Swire Properties Placemaking Academy. Here they will learn from the Company’s senior management and event-planning experts, as well as from a host of thought leaders from the design and community-planning industries. Most importantly, they can further develop their innovation skills and broaden their horizons. 
I AM A COOKING ACE 2019
JUNE 2019 - NOVEMBER 2019
HOMETOWN HEROES: I AM A COOKING ACE (2019) is a community- innovative project that offers passionate young talent an opportunity to co-create the White Christmas Street Fair’s, Swire Properties' annual community celebration, festive food & drinks. 

With youth empowerment at the heart of this initiative, the team will work closely with Swire Restaurants on all aspects of this seasonal celebration – from concept development, to execution.
I AM A FILMMAKER
MAY 2019 - OCTOBER 2019
HOMETOWN HEROES: I AM A FILMMAKER is a community-music video project that will showcase the lives of six Eastern and Wan Chai District residents. Young aspiring filmmakers will tell their stories by taking inspiration from the six original songs created last year during HOMETOWN HEROES: I AM A SINGER-SONGWRITER.

A collaboration with <Every Life Is A Song>, the social enterprise – created by Hong Kong singer-songwriter Vicky Fung and lyricist Chow Yiu Fai – will host creative workshops to help young talent develop their narratives.
I AM A PLACEMAKER
JULY 8 2018
HOMETOWN HEROES: I AM A PLACEMAKER is a ‘community-art project’ that offers Quarry Bay community members a creative way to voice the types of food, art, entertainment and shopping experiences they want to see in their neighborhood, through a fun and interactive workshop.

The project is curated by Hong Kong Youth Arts Foundation. All artwork will be showcased in an exhibition at Cityplaza mall.
I AM A SINGER-SONGWRITER
JULY 2 - DECEMBER 2 2018
HOMETOWN HEROES: I AM A SINGER-SONGWRITER is a community-wide songwriting project that invites enthusiastic performers to take inspiration from the stories of people living in the Eastern District and Wan Chai communities.

Through creative workshops co-hosted by <Every Life Is A Song>, a social enterprise created by Hong Kong singer-songwriter Vicky Fung and lyricist Chow Yiu Fai, aspiring performers will help to continue these narratives in the form of original songs.
I AM A COOKING ACE
AUGUST 13 - DECEMBER 25 2018
HOMETOWN HEROES: I AM A COOKING ACE is a Christmas-themed cook-off that gathers local talent and recipes in the Taikoo Shing communities, and showcases how each and every one of us can be a ‘master chef’.

The winning recipes will be featured on the Christmas menu at EAST, Hong Kong and at the White Christmas Street Fair, Swire Properties' annual community celebration, for charity sales.
I AM A DRINKS MASTER
AUGUST 27 - DECEMBER 24 2018
HOMETOWN HEROES: I AM A DRINKS MASTER is an opportunity for people in the Starstreet Precinct community to show their skills as mixologists, creating Christmas-themed cocktails and mocktails - at a Drinks Master workshop connected and collaborated with local cafes, restaurants, bars, lifestyle & fashion shops.

The drinks will be available in the month of December, premiered at the White Christmas Street Fair, Swire Properties' annual community celebration, for charity sales.